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click above to see photos and comments from the Atlanta Roadshow
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4:00 - 4:30pm
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Meet and Greet
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4:30 - 6:30pm
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Content/Showcase
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6:30 - 8:30pm
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Cocktails/Networking
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8:30pm
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Conference Closes
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STAN RICHARDS
Principal
The Richards Group
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Stan founded The Richards Group as a freelance practice after graduating from Pratt
Institute in New York. Over the next 26 years, it became one of the nation's premier
creative resources. In 1976, it became a full-service advertising agency.
His work has received awards in virtually every major competition in the world. In 1976,
Stan was chosen by the Dallas Society of Visual Communications as "the single individual
who, over his career, has made the most significant contribution to the advancement of
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creative standards in the Southwestern United States."
In 1981, 1983, and 1984, Stan was named by Adweek to the Southwest Creative All-Star Hall of
Fame. In 1985, The Richards Group was named Southwest's All-Star Creative Team. That same year, Stan was
honored by Pratt Institute as a Distinguished Alumnus. In 1986, he was honored with an Advertising Age
cover story. Also in 1986, Adweek named him Executive of the Year, and he was included in The Wall Street
Journal's "Giants of Our Time." In 1988, the firm was again named Agency of the Year by Adweek. Again
in 1990 and 1994. And once more in 2002. In 1995, Stan was named an Entrepreneur of the Year by Inc.
magazine.
The University of Texas named him the 1996 recipient of the Reddick Award for leadership in communication.
Previous honorees include Walter Cronkite, Ted Turner, and Bill Moyers. More recently, SMU announced the
Stan Richards Creative Chair.
Also in 1996, Stan was the recipient of the AIGA Gold Medal, the award for career achievement in design.
In 1997, Graphis magazine named The Richards Group one of the 10 best agencies in the world, and the
American Association of Advertising
Agencies honored the firm with its A+ Award, given annually to America's best agency.
In 1999, Stan received the highest honor available to a creative with his election to the Art
Directors Hall of Fame, joining such luminaries as Walt Disney, Norman Rockwell, and Andy Warhol.
Apart from business, Stan's interests include skiing in Utah and fly-fishing the backwaters of Laguna
Madre. He is an avid runner, having logged 39,000 miles.
In addition, Stan serves or has served as a director of The Salvation Army, Episcopal School of Dallas,
YMCA, Cooper Aerobics Enterprises, Dallas Symphony Association, United Way, and the Creative Committee
of the AAAA.
Stan and Betty have been married 47 years and have two sons. Grant is a creative director at his own
agency in San Francisco, and Brad is a clinical psychologist.
JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on interactive marketing
and media, Joseph Jaffe is President and founder of jaffe, L.L.C.
- a "New Marketing" consulting practice that works with both the buy and sell sides, offering a suite of
strategic and creative services, agency relations consulting and training.
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Prior to consulting, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA, where he worked on
clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and
Interactive sides of the business. He is a regular contributor on iMediaconnection.com and his weekly
"Jaffe Juice"
column is a favorite read within the industry. Jaffe's first book, "How to Fix Marketing" is due in Q4 of 2004.
Jaffe is a founding faculty member of iMediaLearning, and has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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