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click above to see photos and comments from the Detroit Roadshow
The Rattlesnake
300 River Place
Detroit, MI 48207
(313) 567-4400
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4:00 - 4:30pm
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Meet and Greet
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4:30 - 6:30pm
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Content/Showcase
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6:30 - 8:30pm
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Cocktails/Networking
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8:30pm
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Conference Closes
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GARY TOPOLEWSKI
Chief Creative Officer
BBDO Detroit
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Gary Topolewski is chief creative officer of BBDO Detroit. He was appointed to the position
June 2004.
Prior to holding his current position, Topolewski served as chairman and chief creative officer
of chemistri in Troy where he was responsible for all creative operations for Cadillac, Pontiac
and GMSPO divisions of General Motors.
He previously served as executive creative director at
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TBWA/Chait Day in Los Angeles, where he worked on SonyPlayStation; XM Satellite Radio; Museum of Contemporary Art,
Los Angeles (MOCA); and a variety of new business and dot-com accounts.
He spent 11 years at Bozell Worldwide, where he rose to chief creative officer. His Bozell creative team won every
industry award for its work on Jeep, including the coveted Cannes Grand Prix Trophy in 1994. At Bozell, he also was
responsible for DaimlerChrysler Global, the Chrysler and Plymouth brands and dealer association retail work.
In 1996, Topolewski was selected as one of Crain's Detroit Business' "40 under 40", which recognizes the achievements
of Detroit Area business people. In 1997, he was honored nationally as one of the advertising industry's top
professionals age 40 or younger by the American Advertising Federation and inducted into the Federation's Hall of
Achievement.
He began his career in 1980, as a copywriter at W.B. Doner in Southfield, Michigan. Later, he moved to J. Walter
Thompson in Detroit to write for Ford before joining Campbell Mithun Esty in 1989. In addition to his work on the
automotive industry, Topolewski has written for a myriad of retail accounts and for such diverse brands as Hush
Puppies, Little Caesers, Consumers Energy, Honda motorcycles, Vlasic pickles, Mattel Hot Wheels, Champion Spark
Plugs and the Michigan Lottery.
Topolewski graduated from Michigan State University in 1980 with a bachelor of arts degree in advertising.
He lives in West Bloomfield, Michigan.
RYAN MATHEWS
Founder & CEO
Black Monk Consulting
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Ryan Mathews is the founder and CEO of Black Monk Consulting, a futuring, strategic planning and
communication company based in Detroit. Ryan is considered an expert on consumers and their
relationships to technology, products, services, brands and retail formats. He is the author of
The Myth of Excellence: Why Great Companies Never Try To Be Good At Everything and The Deviant's
Advantage: How Fringe Ideas Create Mass Markets. He is currently working on his third book, which
is tentatively titled A World of Values.
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JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on interactive marketing
and media, Joseph Jaffe is President and founder of jaffe, L.L.C.
- a "New Marketing" consulting practice that works with both the buy and sell sides, offering a suite of
strategic and creative services, agency relations consulting and training.
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Prior to consulting, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA, where he worked on
clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and
Interactive sides of the business. He is a regular contributor on iMediaconnection.com and his weekly
"Jaffe Juice"
column is a favorite read within the industry. Jaffe's first book, "How to Fix Marketing" is due in Q4 of 2004.
Jaffe is a founding faculty member of iMediaLearning, and has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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