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click above to see photos and comments from the San Francisco Roadshow
W San Francisco
181 Third Street
San Francisco, CA 94103
(415) 777-5300
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4:00 - 4:30pm
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Meet and Greet
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4:30 - 6:30pm
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Content/Showcase
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6:30 - 8:30pm
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Cocktails/Networking
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8:30pm
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Conference Closes
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ROB PALMER
Creative Director
Goodby, Silverstein & Partners
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Rob Palmer is currently a Creative Director at Goodby, Silverstein
& Partners.
Before that Rob has worked at a number of good agencys, and one pretty lousy
one. Just prior to joining Goodby, Palmer was the Executive Creative Director
Senior Vice President at Chemistri in Troy, Michigan. Where he oversaw all of
the National and Regional work for Cadillac.
Before chemistry, Rob was a Creative Director at
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Wieden + Kennedy. He oversaw accounts like Miller Beer, AltaVista, Amazon, and Nike
Golf. Rob was also part of the new business team at Wieden for several years. Just
before leaving, he helped to pitch and win the AOL brand assignment. Palmer joined
Wieden as an Art Director in 1995; along the way he's created work for ESPN's
SportsCenter, Nike and AltaVista.
After receiving a top-notch education from Art Center, Rob began peddling his advertising
wares at a number of reputable ad institutions, including The Bomb Factory and BBDO West.
He even did a tour of duty at Chiat Day where he helped launch iMac Colors as the Creative
Director on Apple. He's also worked on little-known brands such as Coca-Cola, Levi's and
Rhino Records.
Some of his work has earned Rob a pretty impressive collection of paperweights: One
Show pencils, an Emmy, an MTV Video of the Year space man thing, and enough Portland
Show Rosies to melt down into a Mini Cooper. While Rob appreciates this sort of
recognition, nothing pleases him more than watching a brand succeed. He also likes
playing with his six-year-old son.
JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on interactive marketing
and media, Joseph Jaffe is President and founder of jaffe, L.L.C.
- a "New Marketing" consulting practice that works with both the buy and sell sides, offering a suite of
strategic and creative services, agency relations consulting and training.
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Prior to consulting, Joseph was Director of Interactive Media at TBWA\Chiat\Day and OMD USA, where he worked on
clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and
Interactive sides of the business. He is a regular contributor on iMediaconnection.com and his weekly
"Jaffe Juice"
column is a favorite read within the industry. Jaffe's first book, "How to Fix Marketing" is due in Q4 of 2004.
Jaffe is a founding faculty member of iMediaLearning, and has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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