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Many - if not most - agree that Creativity (the creative product and process) is integral
to the continued evolution and development of the Interactive space as a credible and substantial
ingredient of an integrated media mix.
However, at the same time, the quality of the creative product has just not been up to scratch. Some
disagree with this assertion, citing several breakthrough pieces of creative as example. So perhaps
the real problem is that the advertising community "doesn't know what it's missing out on."
This battle needs to be taken to the "horses' mouth" so to speak - those that are responsible for
conceptualizing, developing and executing the creative itself.
From the Agency World: Creative Directors, as well as Media and Account Directors who feel they
"get creative" (if you have to ask, then maybe this isn't right for you)
From the Client side: Brand Marketers
The event is by invitation only and complimentary to qualified guests
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Hear from some of the brightest stars in the creative arena
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View some of the best creative you never knew existed
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Experience some of the latest breakthrough approaches
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Discuss and debate core issues relating to improving online creativity
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Network with your industry peers
You've no doubt been to many conferences and probably equally many (if not more) parties. This event
is neither. It's actually a little bit of both. Call it a conty or parference if you like.
The event has been designed in order to stimulate both your brain and your body - it will be divided
into a 2 hour content segment, followed by an opportunity to network with your peers - even discuss
what you just heard, saw, smelt, tasted and touched.
Agenda:
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4:00 - 4:30pm
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Meet and Greet
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4:30 - 6:30pm
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Content/Showcase
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6:30 - 8:30pm
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Cocktails/Networking
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8:30pm
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Conference Closes
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Each event will have a keynote speaker, a "Best of the Net" showcase by jaffe, an opportunity to
see some of the latest capabilities, offerings and executions from the sponsors, as well as a
stimulating, interactive and hopefully controversial town hall discussion starring YOU!
With special thanks to our proud sponsors, the roadshow events are free and by invitation only. If
you would like to attend any of the events, request an invite. If you're
passed fit for battle, we'll send you an invitation. Numbers are limited.
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