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THE "BATTLE FOR THE HEART" CREATIVE ROADSHOW IS BACK
VERSION 2.0 WILL FOCUS ON "A NEW DEFINITION OF CREATIVITY"
FEATURING KEYNOTES FROM LEADING CREATIVE DIRECTORS AND NEW MARKETING THOUGHT LEADER/AUTHOR JOSEPH JAFFE.
THE MISSION CRITICAL OF THE BATTLE FOR THE HEART IS TO RE-ESTABLISH BALANCE AND EQUILIBRIUM BETWEEN THE LEFT AND RIGHT
BRAINS OF MEDIA AND CREATIVITY; BETWEEN ROI AND STORYTELLING; AN ATTEMPT TO RAISE THE LEVEL OF CONVERSATION, VISIBILITY
AND QUALITY OF CREATIVE DIALOGUE, DISCUSSION, DEBATE, AND WORK PRODUCT.
The Mansion on Turtle Creek
2821 Turtle Creek Blvd.
Dallas, TX 75219
Tel: +1 214 559 2100
Fax: +1 214 559 4187
www.mansiononturtlecreek.com
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5:00 - 5:30pm
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Pre-function Meet 'n Greet
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"Meet 'n Greet" Sponsored By:
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5:30 - 7:30pm
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Keynote 1: Jim Ferguson - A New Definition of Creativity
Keynote 2: Joseph Jaffe - Best of the Net
Town Hall Discussion
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7:30 - 9:00pm
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Cocktails/Networking
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9:00pm onwards:
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What happens at the Battle, stays at the Battle
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Jim Ferguson
Chairman and Chief Creative Officer
TM Advertising
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philosophy:
Be prepared to work hard and have fun.
Achievements
Over 200 national and international creative awards. Emmy nomination for Computer Associates.
Cannes Silver Lion for the National Football League. Wrote several movie screenplays, including the
feature-length film Little Giants, starring Rick Moranis
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and Ed O'Neill. Headed up an elite group of
creatives on George W. Bush's 2000 presidential campaign. Pushed cattle through a small chute into an
even smaller trailer while working in a cattle feedlot in my youth.
Account Experience:
AT&T, The Beef Industry Council, Bronx Zoo, Computer Associates, Dannon, Dr Pepper, Hallmark, McDonald's,
National Football League, Sony, Tabasco
Previous Industry Experience:
DDB Worldwide
Young & Rubicam, New York
Leo Burnett, Chicago
JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and
Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing"
consulting practice.
jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations
consulting and training, and custom publishing and speaking opportunities.
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His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.
He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and to companies including Yahoo!, JWT,
Modem Media, Conde Nast and iVillage.
Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on clients including
Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the
business.
In 2005, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media Services Agency/Independent.
To date he has authored over 300 thought leadership articles. His popular weekly column "Jaffe Juice" was recently re:launched as a
new marketing blog. You can join the conversation at http://www.jaffejuice.com
His first book, "Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising"
(Wiley/Adweek) will be released May 27th, 2005. Find out more at www.lifeafter30.com
Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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