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Visit 2004 Roadshow



 
 

 
THE "BATTLE FOR THE HEART" CREATIVE ROADSHOW IS BACK
VERSION 2.0 WILL FOCUS ON "A NEW DEFINITION OF CREATIVITY"
FEATURING KEYNOTES FROM LEADING CREATIVE DIRECTORS AND NEW MARKETING THOUGHT LEADER/AUTHOR JOSEPH JAFFE.

THE MISSION CRITICAL OF THE BATTLE FOR THE HEART IS TO RE-ESTABLISH BALANCE AND EQUILIBRIUM BETWEEN THE LEFT AND RIGHT BRAINS OF MEDIA AND CREATIVITY; BETWEEN ROI AND STORYTELLING; AN ATTEMPT TO RAISE THE LEVEL OF CONVERSATION, VISIBILITY AND QUALITY OF CREATIVE DIALOGUE, DISCUSSION, DEBATE, AND WORK PRODUCT.



Shutters Hotel on the Beach
1 Pico Blvd.
Santa Monica, CA 90405
Tel: +1 310 458 0030
Fax: +1 310 458 4589
www.shuttersonthebeach.com



5:00 - 5:30pm   Pre-function Meet 'n Greet

"Meet 'n Greet" Sponsored By:    

5:30 - 7:30pm   Keynote 1: Court Crandall - A New Definition of Creativity
Keynote 2: Joseph Jaffe - Best of the Net
Town Hall Discussion

7:30 - 9:00pm   Cocktails/Networking

9:00pm onwards:   What happens at the Battle, stays at the Battle



Court Crandall
Partner
Ground Zero


  As a partner of Ground Zero, Court has spent the last eleven years creating award-winning advertising for a variety of clients, a children's book called Hugville that will be released by Random House in December, two actual children (Chase 8 & Zane 5) and a series of films including the Dreamworks movie, Old School.
Court has been named both Creative All Star and Creative Director of the Year by Adweek Magazine and Creative Leader of the Year by the WSAAA.

Not only that, in 2nd grade, Court won a trophy for his second place finish in the Cub Scouts Pinewood Derby race, even though his dad did most of the work making the balsa wood car.

Court continues to believe that being creative is no excuse for being lazy, self-important or uninterested in your client's business; a philosophy he has attempted to instill not just through the creative department, but the industry as a whole.



JOSEPH JAFFE
President & Founder
jaffe, L.L.C.


  One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing" consulting practice.

jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations consulting and training, and custom publishing and speaking opportunities.

His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.

He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and to companies including Yahoo!, JWT, Modem Media, Conde Nast and iVillage.

Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on clients including Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.

Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the business.

In 2005, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media Services Agency/Independent.

To date he has authored over 300 thought leadership articles. His popular weekly column "Jaffe Juice" was recently re:launched as a new marketing blog. You can join the conversation at http://www.jaffejuice.com

His first book, "Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising" (Wiley/Adweek) will be released May 27th, 2005. Find out more at www.lifeafter30.com
Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU's Stern School of Business, Cornell's Johnson School of Business and Syracuse University.

Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.


 
 
















 
 
 


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