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THE "BATTLE FOR THE HEART" CREATIVE ROADSHOW IS BACK
VERSION 2.0 WILL FOCUS ON "A NEW DEFINITION OF CREATIVITY"
FEATURING KEYNOTES FROM LEADING CREATIVE DIRECTORS AND NEW MARKETING THOUGHT LEADER/AUTHOR JOSEPH JAFFE.
THE MISSION CRITICAL OF THE BATTLE FOR THE HEART IS TO RE-ESTABLISH BALANCE AND EQUILIBRIUM BETWEEN THE LEFT AND RIGHT
BRAINS OF MEDIA AND CREATIVITY; BETWEEN ROI AND STORYTELLING; AN ATTEMPT TO RAISE THE LEVEL OF CONVERSATION, VISIBILITY
AND QUALITY OF CREATIVE DIALOGUE, DISCUSSION, DEBATE, AND WORK PRODUCT.
Le Meridien Minneapolis
601 First Avenue
North Minneapolis, MN, 55403
Tel: + 1 612 677 1100
Fax: +1 612 677 1200
www.lemeridien.com
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5:00 - 5:30pm
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Pre-function Meet 'n Greet
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"Meet 'n Greet" Sponsored By:
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5:30 - 7:30pm
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Keynote 1: Chuck Porter - A New Definition of Creativity
Keynote 2: Joseph Jaffe - Best of the Net
Town Hall Discussion
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7:30 - 9:00pm
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Cocktails/Networking
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9:00pm onwards:
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What happens at the Battle, stays at the Battle
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Chuck Porter
Chairman
Crispin Porter + Bogusky
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Chuck joined the Crispin agency in 1988 as creative director and partner after a long career as an award-winning freelance
copywriter. Within three years, Crispin & Porter had doubled in size; it had been profiled in Communications Arts, and
named as one of the top 15 creative shops in the country.
The agency is headquartered in Miami, with total billings of approximately $500 million. Their client list includes MINI,
Virgin Atlantic Airways, Burger King, and the truth anti-tobacco campaign.
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In 2003, in an unprecedented sweep, CP+B became the world's most awarded agency by winning the Grand Prix at Cannes, an O'Toole award
for overall creative excellence from the American Association of Advertising Agencies, as well as the grand prizes at the CLIOS,
EFFIES, Kelly's, OBIES, APG awards and the One Show.
The agency and its work has been profiled in The New York Times, The Wall Street Journal, USA Today, Forbes, Fast Company, Time,
Newsweek, Advertising Age, Creativity and Archive. This year CP+B was named "Agency of the Year" by both Advertising Age and Creativity
Magazine.
Chuck grew up in Minneapolis and graduated from the Journalism School at the University of Minnesota.
JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and
Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing"
consulting practice.
jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations
consulting and training, and custom publishing and speaking opportunities.
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His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.
He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and to companies including Yahoo!, JWT,
Modem Media, Conde Nast and iVillage.
Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on clients including
Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the
business.
In 2005, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media Services Agency/Independent.
To date he has authored over 300 thought leadership articles. His popular weekly column "Jaffe Juice" was recently re:launched as a
new marketing blog. You can join the conversation at http://www.jaffejuice.com
His first book, "Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising"
(Wiley/Adweek) will be released May 27th, 2005. Find out more at www.lifeafter30.com
Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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