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THE "BATTLE FOR THE HEART" CREATIVE ROADSHOW IS BACK
VERSION 2.0 WILL FOCUS ON "A NEW DEFINITION OF CREATIVITY"
FEATURING KEYNOTES FROM LEADING CREATIVE DIRECTORS AND NEW MARKETING THOUGHT LEADER/AUTHOR JOSEPH JAFFE.
THE MISSION CRITICAL OF THE BATTLE FOR THE HEART IS TO RE-ESTABLISH BALANCE AND EQUILIBRIUM BETWEEN THE LEFT AND RIGHT
BRAINS OF MEDIA AND CREATIVITY; BETWEEN ROI AND STORYTELLING; AN ATTEMPT TO RAISE THE LEVEL OF CONVERSATION, VISIBILITY
AND QUALITY OF CREATIVE DIALOGUE, DISCUSSION, DEBATE, AND WORK PRODUCT.
Pressure
110 University Place
New York, NY 10003
Tel: +1 212 255 8188
www.pressurenyc.com
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5:00 - 5:30pm
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Pre-function Meet 'n Greet
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"Meet 'n Greet" Sponsored By:
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5:30 - 7:30pm
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Keynotes: Lars Bastholm, Doug Jaeger - A New Definition of Creativity
Keynote: Joseph Jaffe - Best of the Net
Town Hall Discussion
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7:30 - 9:00pm
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Cocktails/Networking
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9:00pm onwards:
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What happens at the Battle, stays at the Battle
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LARS BASTHOLM
Executive Creative Director, New York
AKQA
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When AKQA opened its doors New York in 2004, Denmarkıs legendary Lars Bastholm was placed at the helm as
Executive Creative Director. Lars has been working in the interactive marketing industry for over 10 years.
After starting up Grey Interactive in Scandinavia, he joined Framfab in Copenhagen, Denmark as Creative Director.
There he worked on some of the worldıs most recognized brands, including Nike, LEGO, The Coca-Cola Company and
Carlsberg.
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Lars is one of the most award-winning creatives in the digital marketing industry, having won three Cyber Lions Grand Prix in
Cannes, six Clios, four One Show Interactive Pencils and five London International Advertising Awards, to name a few. In 2004,
Lars served as Internet Jury Chairman for the 2004 Clio Awards and was recently featured in the book "How to catch the Big
Idea: The Strategy of Top-Creatives".
Doug Jaeger
thehappycorp
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At age 13, Doug learned how to drive stick shift in a video arcade playing "Hard Drivin'" Atari ©1988 and his
passion for interactive experiences, innovative technology, and graphic design was made apparent.
Doug participated in the computer graphics and communications design program at Syracuse University
http://www.syr.edu that includes the study of all major
media forms such as Video, Photography, Design, Typography, Sculpture, 3-D Modeling and Animation and
Computer Programming.
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He helped establish Orange Source, Syracuse University's first online student-run magazine. In 1994 Doug and his colleagues at Orange
Source invented the "Virtual Omelet" - one of the Internet's first viral E-mail experiments.
At age 20, Doug designed the website for Lucent Technologies http://www.lucent.com
while working at Agency.com, one
of the first digital marketing firms. After his graduation in 1997, Doug immediately started working for K2 Design Inc as an Art Director where he
designed the user interface Online-Trading product for TDWaterhouse.
Doug also played a key role at K2 working for blue chip clients such as Bell Atlantic, HewlettPackard
and Lexis-Nexis.
At Age 23, Doug established the interactive creative department at J. Walter Thompson (Digital@JWT, now Connect@JWT
http://connect.jwt.com/) and was the youngest person to be named partner in the venerable firm's history. He
delivered fresh creative for clients including De Beers http://www.adiamondisforever.com, J&B Scotch
http://www.jbscotch.com/, Merrill Lynch http://www.ml.com, Elizabeth
Arden http://www.elizabetharden.com, Trident Gum, and Qwest Communications while receiving Adweek IQ's
"Interactive Marketers of the Year" Award for "Best Online Campaign" and the Silver Anvil Award for best "Integrated Campaign" for DeBeers' Adiamondisforever.com.
Doug joined TBWA/Chiat/Day as Interactive Creative Director at age 25, making him the youngest creative director in the agency's history. Doug has overseen
breakthrough work for ABSOLUT Vodka, Doctor w/o Borders, and Mars among others. He led his team to develop ABSOLUT's first wireless campaign as well as the
award-winning digital campaign. Doug also helped the TBWA/ network launch a global planning practice called "Disruption" that involves internal and external
marketing initiatives in all media types, including the release of a book entitled Beyond Disruption.
During his career, Doug has been awarded at the industryıs highest level. Since 2000, his projects have received merits ranging from a
Cannes Gold Lion to a Gold Pencil among many
others. He is a frequent industry speaker and has judged international and domestic award shows. Doug was recognized by
Business 2.0 magazine as one of its "Five to Watch" in 2001 and has been cited in
The Wall Street Journal, Fortune magazine, Business2.0, The New York Times and Communication
Arts among many others.
Doug left TBWA/Chiat/Day in November 2003 to start his own company called
thehappycorp (www.thehappycorp.com), a creative services company that helps good
companies succeed through innovative thinking and worldclass execution. As well he pursues his passions, professional photography and design
under the banner doctorjaeger (www.doctorjaeger.com). He continues work on the
dooker apparel line (www.dooker.com), the successful t-shirt line he co-owns now selling in
upscale Manhattan boutiques. He also helps maintain and curate a creative collective know as
LVHRD (lvhrd.com).
JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and
Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing"
consulting practice.
jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations
consulting and training, and custom publishing and speaking opportunities.
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His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.
He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and to companies including Yahoo!, JWT,
Modem Media, Conde Nast and iVillage.
Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on clients including
Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the
business.
In 2005, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media Services Agency/Independent.
To date he has authored over 300 thought leadership articles. His popular weekly column "Jaffe Juice" was recently re:launched as a
new marketing blog. You can join the conversation at http://www.jaffejuice.com
His first book, "Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising"
(Wiley/Adweek) will be released May 27th, 2005. Find out more at www.lifeafter30.com
Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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