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THE "BATTLE FOR THE HEART" CREATIVE ROADSHOW IS BACK
VERSION 2.0 WILL FOCUS ON "A NEW DEFINITION OF CREATIVITY"
FEATURING KEYNOTES FROM LEADING CREATIVE DIRECTORS AND NEW MARKETING THOUGHT LEADER/AUTHOR JOSEPH JAFFE.
THE MISSION CRITICAL OF THE BATTLE FOR THE HEART IS TO RE-ESTABLISH BALANCE AND EQUILIBRIUM BETWEEN THE LEFT AND RIGHT
BRAINS OF MEDIA AND CREATIVITY; BETWEEN ROI AND STORYTELLING; AN ATTEMPT TO RAISE THE LEVEL OF CONVERSATION, VISIBILITY
AND QUALITY OF CREATIVE DIALOGUE, DISCUSSION, DEBATE, AND WORK PRODUCT.
Great American Music Hall
859 O'Farrell Street
San Francisco, CA 94109
http://www.musichallsf.com
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5:00 - 5:30pm
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Pre-function Meet 'n Greet
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"Meet 'n Greet" Sponsored By:
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5:30 - 7:30pm
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Keynote 1: Patrick Kiss - A New Definition of Creativity
Keynote 2: Joseph Jaffe - Best of the Net
Town Hall Discussion
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7:30 - 9:00pm
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Cocktails/Networking
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9:00pm onwards:
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What happens at the Battle, stays at the Battle
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PATRICK KISS
Managing Director
Butler, Shine, Stern & Partners
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Patrick joined Butler, Shine, Stern & Partners in January 2003 as Managing Director. Previously, he spent seven years
at Foote Cone & Belding San Francisco where he was a Managing Partner responsible for leading the agency's business
development efforts and event management practice. During his time at FCB/SF he also worked on a range of integrated
businesses including Dockers, Major League Baseball, Taco Bell, Coors, MTV, Sega, Janus Mutual Funds, Levi Strauss
International and Outward Bound.
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Prior to FCB/SF, Patrick spent 10 years at Ogilvy in New York, Australia, Hong Kong and London working a diverse range of businesses
including American Express, Kraft Foods, Unilever Foods, The Economist, GlaxoSmithKline, Hilton Hotels and the Prevention of Teen
Suicide.
Patrick's 20 years working on an eclectic collection of brands and categories has heightened his appreciation for ideas that can
transform a client's business and be delivered in a voice that can only come from that brand's DNA. Converse is the most recent
example of this belief in action.
Patrick is father of two young children and lives in San Francisco with his Australian wife Jennifer in a former evangelical church
turned family home.
JOSEPH JAFFE
President & Founder
jaffe, L.L.C.
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One of the most sought-after consultants, speakers and thought leaders on new marketing, Joseph Jaffe is President and
Founder of jaffe, L.L.C. (www.getthejuice.com) - a "New Marketing"
consulting practice.
jaffe, L.L.C. works with both the buy and sell sides, offering a suite of strategic and creative services, agency relations
consulting and training, and custom publishing and speaking opportunities.
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His clients include the likes of MSN, Google, Reuters, CNET Networks, ESPN and the AAAA's.
He has spoken to audiences in North America, London, the Netherlands, Turkey and South Africa and to companies including Yahoo!, JWT,
Modem Media, Conde Nast and iVillage.
Prior to consulting, Joseph was Director of Interactive Media at TBWA/Chiat/Day and OMD USA, where he worked on clients including
Kmart, ABSOLUT Vodka, Embassy Suites and Samsonite.
Joseph brings with him a diverse mix of both client and agency experience, on both the traditional and Interactive sides of the
business.
In 2005, Joseph completed a landmark AAAA's White Paper on the birth and growth of the Media Services Agency/Independent.
To date he has authored over 300 thought leadership articles. His popular weekly column "Jaffe Juice" was recently re:launched as a
new marketing blog. You can join the conversation at http://www.jaffejuice.com
His first book, "Life after the 30-second spot: Energize your brand with a bold mix of alternatives to traditional advertising"
(Wiley/Adweek) will be released May 27th, 2005. Find out more at www.lifeafter30.com
Jaffe is a Senior Fellow at the Center for the Digital Future at the USC Annenberg School. He has also lectured part-time at NYU's Stern
School of Business, Cornell's Johnson School of Business and Syracuse University.
Hailing from South Africa, Joseph lives with his wife and two children in Westport, Connecticut.
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